The R30k Solar Lead Engine Breakdown
TL;DR
The Solar Lead Engine is BrightSide's specialist package for South African solar installers: 18 core pages, 30 suburb-targeted landing pages, full Google Business Profile rebuild, review-acquisition campaign, and WhatsApp follow-up automation. R29,900 once-off paid 50/50 on signature and launch, then R3,500 per month from day 121 for ongoing SEO and content. Top 3 in the Google local Map Pack within 120 days for your chosen suburb plus keyword, or full refund of every cent paid. One installer per suburb. Here is exactly what you get and how the maths works.
Most solar installer websites are built for engineers, not for the homeowners actually buying. They list every panel brand, every kilowatt rating, every certification, and they convert at under 1 percent. We wrote a separate post on why this happens. The Solar Lead Engine is the productised fix: a fixed-scope, fixed-price program that gets a solar installer to the top 3 of the Google Map Pack inside 120 days or the entire fee is refunded.
What you get
1. 18 core pages, custom-built
Home, About, Services (split into Residential, Commercial, Off-Grid, Hybrid), Pricing, Process, Brands, Financing, FAQ, Contact, Quote Form, Booking, Reviews, Case Studies, Blog Hub, Privacy, Terms, plus a dedicated Suburbs index. Each page targets specific buyer-intent keywords and is optimised for mobile load speed under 2.5 seconds.
2. 30 suburb-targeted landing pages
The single biggest local SEO lever for service-area businesses. Each page targets one suburb and includes localised copy, geo schema, embedded map, and unique service offerings for that area. Solar installer Centurion. Solar installer Pretoria East. Solar installer Sandton. Solar installer Hartbeespoort. Each one ranks for its suburb plus keyword combo.
3. Google Business Profile rebuild
Most installer GBPs have 4 mistakes the day they were created: wrong primary category, keyword-stuffed business name, no services list, and 6 photos uploaded years ago. We rebuild against the full 14-section GBP optimisation playbook. By the end of week 2, your profile is fully optimised, properly categorised, and posting weekly.
4. Review acquisition campaign
Reviews are the single biggest local ranking factor outside category and proximity. We import your existing customer list (last 24 months of installs), send personalised review-request WhatsApps with the direct GBP link, and chase non-responders. Typical installer goes from 8 to 35+ reviews in the first 90 days. Full review playbook here.
5. WhatsApp follow-up automation
When a lead lands on your site or your GBP and clicks WhatsApp, an AI bot replies inside 60 seconds with a smart qualifying question (suburb, system size estimate, budget tier), routes to your sales line, and follows up automatically on Day 3 and Day 7 if the lead goes silent. Same architecture we deploy to other SA businesses.
Pricing and payment terms
The 120-day guarantee
Top 3 in the Google local Map Pack for your chosen suburb plus primary keyword (typically "solar installer [suburb]") within 120 days of launch. Measured from your registered GBP address in incognito with Google location set to that suburb. Verified with Local Falcon grid scan and a manual screenshot on day 120.
If we miss it, full refund of R29,900 plus every monthly fee paid during the guarantee window, paid within 14 days. You keep the website, the suburb pages, the GBP rebuild, and every asset built. Full guarantee terms on the service page.
Why exclusivity matters
We sign one solar installer per suburb. Two installers competing for the same suburb plus keyword cannibalises both. Google only shows three Map Pack results, so exclusivity is not a sales tactic, it is how the algorithm works. First installer to sign locks the suburb for the duration of the agreement.
For installers, this means: if your competitor signs first, the program is genuinely off-limits to you for that suburb. We will not sign you in a suburb already taken. This makes the program a strategic asset, not a commodity.
What it does not include
- Paid Google Ads. The program is organic-only. Ads are a separate add-on, not bundled.
- Lead generation guarantees. We guarantee ranking. Lead volume depends on your closing process, your reviews, and your reputation.
- Content for every blog post forever. Two new blog posts per month included in the monthly retainer from day 121.
- Bookkeeping or accounting integration. Pure marketing infrastructure.
Who this is right for
Established solar installers doing R200k+ revenue per month who want predictable lead flow and are tired of inconsistent referrals or paid ad spend. Ideal for installers in Centurion, Pretoria, Hartbeespoort, Sandton, Midrand, Brits, Krugersdorp, Roodepoort, Randburg, Boksburg, and similar SA suburbs.
Not for: brand-new installers with zero install history (you cannot run a review campaign without past customers), one-man-band operations turning over under R50k per month (the lead volume will swamp you), or installers planning to exit in 12 months.
Want to see if your suburb is still available?
Free 30 minute discovery call. We check suburb availability, review your current website and GBP, and confirm the program fit. No pressure, no pitch deck.
Frequently asked questions
What if my suburb is already taken?
We will tell you on the call. If a competitor in your suburb has signed, the program is off-limits there. We can sometimes accommodate adjacent suburbs (e.g. Pretoria East versus Pretoria North) but we will not double-book.
Can I keep my existing website?
If your existing site has solid foundations (mobile speed, schema, custom code), we can plug suburb pages and the GBP campaign into it instead of rebuilding. Same guarantee, reduced scope, custom quote. Most template sites need replacing.
What is the realistic lead volume after launch?
For an installer ranking top 3 in a typical SA suburb, expect 8 to 25 leads per month from organic Google traffic alone, depending on suburb size and seasonality. Higher in summer load-shedding peaks. Quality varies. Closing rate is on you.
What happens after the 120 day guarantee window?
If we hit top 3, you transition to the R3,500/month retainer for ongoing maintenance, content, and reporting. Cancel anytime with 30 days notice. If we miss, full refund and you keep all assets.
Who runs the work?
Reghardt Bosch, founder of BrightSide. You deal directly with the person who signed the guarantee. No account manager, no overseas team. WhatsApp replies within the hour on work days.